Twenty really is Plenty

West of Scotland Road Safety Forum launches new Campaign
A starkly emotional new advertising campaign launches today (Monday 8th March 2010) to remind drivers in the West of Scotland of the benefits of driving at twenty miles per hour in residential areas. At its centre is a dramatic 50 second advertisement which focuses on every parent's nightmare - the knock at the door with the worst of bad news....

The campaign is the work of the West of Scotland Road Safety Forum and follows on from the success of the Forum's previous road safety campaigns, which have helped towards reducing the number of deaths and serious injuries on the roads throughout the West of Scotland. The campaign is a mix of media and community activities taking place for four weeks from the 8th of March to the 4th of April.

The 12 local authorities that make up the West of Scotland Road Safety Forum have all introduced 20mph areas or limits into roads around schools and residential areas to protect pedestrians and cyclists. Since twenty mile an hour areas were introduced, the effect on pedestrian casualties has been striking. In the West of Scotland between 2006 and 2009 there was 1 fatal pedestrian casualty in 20mph zones, however there were 58 pedestrian fatalities on 30mph roads. In the same period, there were 11 serious pedestrian casualties in 20mph zones, but on 30mph roads there were 872 serious pedestrian casualties...

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