Scotland's country roads account for approximately three quarters of all fatal road accidents and 58% of serious road accidents. Drivers often perceive these quieter roads as being safer than others and as a result can become complacent, leading to reduced concentration and excessive speed...
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A starkly emotional new advertising campaign launches today (Monday 8th March 2010) to remind drivers in the West of Scotland of the benefits of driving at twenty miles per hour in residential areas. At its centre is a dramatic 50 second advertisement which focuses on every parent's nightmare - the knock at the door with the worst of bad news....
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The Twenty's Plenty Campaign