A pensioner pedestrian is killed or injured on West of Scotland roads every second day

As the clocks go back pensioners in the West of Scotland are being advised to take more care when crossing the road as every second day a pensioner is killed or injured as a pedestrian - these are the findings which have resulted in a major campaign launched today by the West of Scotland Road Safety Forum (WoSRSF), in conjunction with 1152 Clyde 2 and Westsound, to help highlight the risks to the 60+ age group and to combat the problem.

Most road related incidents involving 60+ pedestrians happen in built-up areas and during daylight hours. Statistics show that they are unlikely to be injured while using pedestrian crossings*. They are also more likely to be seriously injured or killed even when they are hit at low speeds, due to their physical vulnerability.

The campaign will feature a TV advert focusing on the story of two women who used to spend time together shopping and socialising, but which came to an abrupt end after one had a serious road accident. There will also be a high profile radio campaign on 1152 Clyde 2 and Westsound, posters, leaflets and advertising in bus interiors.

Cllr Duncan MacIntyre, Chairman of the WoSRSF says: "Pensioners are one of the most vulnerable road user groups, and this campaign has been designed to highlight the problems to them. But we must remember this isn't just a message for pensioners alone; all drivers need to be aware of the risks to pensioner pedestrians. Their vulnerability means they have different problems from the other age groups if hit by a car, and pensioners, and of course, drivers must take extra care to stop this from happening."

Chief Inspector Andy Orr, from Strathclyde Police added: "Strathclyde Police is delighted to be associated with this campaign which aims to make the roads safer for our 60+ pedestrians. The campaign will not only reinforce the need for our 60+ pedestrians to take extra care when crossing roads, but also reminds drivers of their responsibility to look out for, and allow extra time for 60+ pedestrians to cross." Richard Muir, Radio Clyde, Marketing Director, added: "Older people tend to be much more active and out and about these days which makes them much more likely to be involved in a road accident. I see it as part of our job in the media to inform and educate as much as we can and that's why 1152 Clyde 2 and Westsound are delighted to support this extremely important and valuable campaign."

60+ pedestrians should follow the following advice to keep safe on the roads:
· Plan your day - avoid busy traffic times.
· Cross where you can see clearly.
· Use pedestrian crossing places if you can.
· Be careful crossing between parked cars.
· Make sure drivers can see you - wear something bright.

*These findings came from analysis of road deaths in Glasgow involving 60+ pedestrians during a recent three year period.