Look B4 UX

The West of Scotland Road Safety Forum launched this publicity campaign to raise awareness of the problems associated with secondary school pupils crossing in front off or behind stationary buses.

We know from the Scottish Executives’ research that children - and in particular boys between the ages of 11 and 14 years - are much more likely to be involved in this type of incident.

As part of our commitment of meeting the Government’s 2010 target of a 50 per cent reduction in the number of children killed or seriously injured in road crashes, Look B4 UX aims to alert young people to the dangers associated with stepping on and off buses.

The slogan ‘Look B4 UX’ was displayed on 1000 buses and minibuses in the West of Scotland.